I can remember discovering the Grocery Outlet when I first arrived to California in 2009. Being as “cash sensitive” as I was, it was always exciting to find a premium product at a deeply reduced price. If one were to really drill down, there’s probably a lot of psychology that could correlate one’s interest in finding Cabot Sharp Cheddar Cheese for a quarter of its retail cost to one’s other interests like mushroom foraging or crate digging for vinyl. For now, I’ll just say that I’m grateful for 1) being able to afford the food we put on the table for our family and 2) enjoying over a decade of discounts from the most underestimated groceries in the west.
